Campaign finance reformers worry a lot about the influence of money in politics. But big money was not decisive this season. Jeb Bush had over $100 million in his campaign chest and associated Super PAC but went nowhere, at a cost of over $500 per voter. Ben Carson was well-funded and flopped. Over in the Democratic primary race, the less flush candidate came near to pulling off an upset against a powerful legacy candidate.
But even more importantly, this campaign season shows that celebrity can count for more than money. Donald Trump may be a billionaire, but he spent very little money up to this point compared to the other major candidates. What fueled his candidacy was celebrity. He had one of the most ubiquitous names in real estate for decades and one of the most watched reality shows on American television.
He was able to leverage that celebrity to secure vastly more free media exposure than any other candidate. With a savvy born of years in the New York media market, he knew exactly how to spin the Fourth Estate. The media was more than happy to return the favor. Trump makes great copy. And not only that, at least some in the largely liberal press corps were happy to see him split the Republican Party.
The more abstract point is that restricting money in campaigns, far from being a safeguard, increases the political power of celebrity.