No tourist, I think, ever said ‘If it’s Tuesday, this must be North Korea;’ for whatever else might be said about that country, it is certainly distinctive. Whoever has been there, as I have, is unlikely ever to forget it; indeed he is also likely, from a combination of continued horror and fascination, to buy books about it whenever they appear. Fortunately this is not a great call on anyone’s income.
Recently in Paris I came across a volume entitled (in English, though the book was published in France) Kim Jong Il Looking at Things. It consists of a series of photographs, taken from the official North Korean news agency, of the late Dear Leader on his tours of inspection of his country, examining close-up its agricultural produce and its industrial products. The pictures come with lapidary captions, always in the form of ‘Kim Jong Il looking at x’ or ‘Kim Jong Il looking at y.’
The idea to put these photographs together was that of an art director of a Portuguese advertising company, João Rocha. He put them first on a website that is said in the book, in that inelegant but expressive phrase, to have ‘gone viral.’ It was a clever and original idea, and well worth consecration in book form.